Stupidly simple July 4th kit: burger, sparklers, flag, and proper hydration. Beer not pictured.
Vita Coco offers one of the most stupidly simple drinks on the planet.
That's it. Wherever we find complexity (in food culture or the world at large), we fight it with a machete of simplicity. We point out the absurdity of the complex and answer it with the beauty of the simple. Stupidly simple simplicity.
Vita Coco. Stupidly Simple.®
In a Nutshell
Before Vita Coco, you needed a ladder and a machete to get fresh coconut water. Today, we do all the hard work, getting it to you in under 72 hours flat.
ONCE UPON A TIME
Two guys, two girls, a bar in NYC and a trip to Brazil. The rest is Vita Coco history!
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