Des Nouvelles Fraîches
February 12th, 2012
The Wall Street Journal
The business world’s bible declares that “The Beverage Wars Move to Coconuts” and names Vita Coco the No. 1 selling brand in the country.
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January 1st, 2012
Woman’s Day
Any day is a good day for coconut water, and Woman’s Day counts Vita Coco as the leader in this hot beverage trend.
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December 30th, 2011
NPR
National Public Radio tells us that 2011 was “a good year for coconut water and Vita Coco.” That’s music to our ears.
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November 7th, 2011
Slate.com
News site Slate tracks the ongoing popularity of Vita Coco and coconut water. Consider it the CliffsNotes version of our history.
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October 17th, 2011
Hawaii 5-0
See… even sexy cops in a tropical paradise need proper hydration. Just ask series star Daniel Dae Kim.
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October 10th, 2011
USA Today
The nation’s biggest paper includes a feature on the relationship between celeb investors and the brands they support, including Madonna and Vita Coco.
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October 1st, 2011
Who Wants to be a Millionaire?
Who would have guessed that knowing coconut water trivia would give you a shot at being a millionaire?!
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September 19th, 2011
OK! Magazine
Celebrity weekly OK! gives props to RiRi’s new flavor for Vita Coco, Tropical Fruit.
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September 15th, 2011
Good Morning America (ABC)
GMA breaks down the buzz around coconut water trend in a 5-minute segment featuring Vita Coco and Rihanna.
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August 8th, 2011
Daily News
Dancing with the Stars contestant Kristin Cavallari was snapped in a tropical dress drinking what else: Vita Coco Tropical Fruit. We wonder: is it part of her DWTS regime?
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July 24th, 2011
HBO’s Entourage
Spotted on the final season of Entourage — Vita Coco — in the hands of none other than series star Adrian Grenier. Fame makes you thirsty.
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June 29th, 2011
Kelly Slater signs with Vita Coco
A long time fan of the brand, Slater chooses all-natural Vita Coco over artificial sports drinks for optimal hydration.
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June 8th, 2011
ARod say yes to all-natural hydration
Home-run hitter and baseball superstar Alex Rodriguez officially joins Vita Coco family
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June 8th, 2011
Dustin Pedroia Chooses Vita Coco to Hydrate Naturally
The biggest name in Boston baseball joins Vita Coco family, and will be featured in advertising campaign this summe
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May 11th, 2011
Rihanna joins Vita Coco family
The tropical beauty and singing sensation will be featured in Vita Coco advertising this summer
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