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MOMS TAKE CARE 
OF THEIR BABIES.

MOMS TAKE CARE 
OF THEIR BABIES.

VITA COCO TAKES 
CARE OF MOMS.

VITA COCO TAKES 
CARE OF MOMS.

We know being a new mom is hard. We don't have all the answers (no one does!), but what we do know is we're here for you while you figure it out (you will!).

Feeding a new baby can take a lot out of you—literally. And while we don’t have all the answers, Vita Coco Coconut Water does have naturally occurring electrolytes and nutrients as a refreshing sip while you’re caring for your baby.

It’s also easy to forget to take care of yourself while you’re taking care of a new baby, so we are here whenever you need a little pick-me-up.

We know being a new mom is hard. We don't have all the answers (no one does!), but what we do know is we're here for you while you figure it out (you will!).

Feeding a new baby can take a lot out of you—literally. And while we don’t have all the answers, Vita Coco Coconut Water does have naturally occurring electrolytes and nutrients as a refreshing sip while you’re caring for your baby.

It’s also easy to forget to take care of yourself while you’re taking care of a new baby, so we are here whenever you need a little pick-me-up.

MADE FOR MOMS, BY MOMS

MADE FOR MOMS, BY MOMS

We’re proud to have many moms on our team who keep Vita Coco running. Special shoutout to our Vita Coco moms who came together to help bring this campaign to life. 💙

We’re proud to have many moms on our team who keep Vita Coco running. Special shoutout to our Vita Coco moms who came together to help bring this campaign to life. 💙

MADE FOR MOMS, BY MOMS

MADE FOR MOMS, BY MOMS

We’re proud to have many moms on our team who keep Vita Coco running. Special shoutout to our Vita Coco moms who came together to help bring this campaign to life. 💙

We’re proud to have many moms on our team who keep Vita Coco running. Special shoutout to our Vita Coco moms who came together to help bring this campaign to life. 💙

As the coconut experts, we feel particularly invested in making sure different coconuts are supported, including your coconuts. So, we teamed up with our friends at Fruit of the Loom to bring you*drum roll please* a "coconut bra" nursing bra.

While Vita Coco is here for everyday moments, this limited-edition drop is our playful way of supporting moms in a very literal sense: a “coconut bra” style nursing bra made for your new mom era.

Turns out, coconuts really are great for a lot of different uses, from hydrating with coconut water’s natural electrolytes to making cute bras that give off a tropical vibe. These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

As the coconut experts, we feel particularly invested in making sure different coconuts are supported, including your coconuts. So, we teamed up with our friends at Fruit of the Loom to bring you*drum roll please* a "coconut bra" nursing bra.

While Vita Coco is here for everyday moments, this limited-edition drop is our playful way of supporting moms in a very literal sense: a “coconut bra” style nursing bra made for your new mom era.

Turns out, coconuts really are great for a lot of different uses, from hydrating with coconut water’s natural electrolytes to making cute bras that give off a tropical vibe. These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

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Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Coconut Nursing Bra

$5.00

A limited-edition nursing bra from Vita Coco and Fruit of the Loom, designed to support your coconuts in comfort and style. Because it turns out coconuts are good for more than just keeping you hydrated.

These bras will support coconuts of all shapes and sizes: S, M, L, XL, 2XL, and 3XL.

Size: Small Medium Large Extra Large 2XL 3XL

Small Medium Large Extra Large 2XL 3XL

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

Try our best sellers

Coconut Water
Farmers Organic

$33.00
Coconut Water
The Original

$27.49

FOR ALL MOTHERS+

Feel Good, Do Good

As part of our broader commitment to supporting new moms, Vita Coco has committed $30K to advance For All Mothers’+ (FAM+) work. Coconut water has naturally-occurring electrolytes that can help hydrate moms, and FAM+ helps support everything that comes next—expanding access to modern, equitable postpartum care.

As part of our broader commitment to supporting new moms, Vita Coco has committed $30K to advance For All Mothers’+ (FAM+) work. Coconut water has naturally-occurring electrolytes that can help hydrate moms, and FAM+ helps support everything that comes next—expanding access to modern, equitable postpartum care.

Feel Good,
Do Good

FOR ALL MOTHERS+

As part of our broader commitment to supporting new moms, Vita Coco has committed $30K to advance For All Mothers’+ (FAM+) work. Coconut water has naturally-occurring electrolytes that can help hydrate moms, and FAM+ helps support everything that comes next—expanding access to modern, equitable postpartum care.

As part of our broader commitment to supporting new moms, Vita Coco has committed $30K to advance For All Mothers’+ (FAM+) work. Coconut water has naturally-occurring electrolytes that can help hydrate moms, and FAM+ helps support everything that comes next—expanding access to modern, equitable postpartum care.

STRAIGHT FROM THE SOURCE

STRAIGHT FROM
THE SOURCE

Don’t just take our word for it. Hear what real moms have to say.

Don’t just take our word for it. 
Hear what real moms have to say.

“Vita Coco, I’m expecting baby #3 in April and then I’ll have 3 under 3.5! Drinking coconut water is already a part of my daily routine while pregnant, but during my upcoming breastfeeding journey, just like my previous 2, I heavily rely on coconut water to help keep me hydrated and keep my milk supply up.”
- Andrea S.
“I am 30 weeks pregnant and your coconut water has been a lifesaver this pregnancy! Thanks for making such a great quality drink!”
- Hannah D.
“I am currently expecting baby #2 which means I am tired, hungry, thirsty, and chasing a toddler all day long all while running on very little energy! I wanted to send a big thank you for creating drinks that help moms like me keep going and get a little boost throughout the day. Every day feels like a survival day and just moving so fast, I can barely hang in there sometimes. Thank you so much for creating this life vest for me! I know that they will be extra helpful come newborn and postpartum time.”
- Jessica K.
“My wife is breastfeeding and your product seems to be helping her milk supply with the baby.”
- Sean R.

You ask,
we answer

You ask,
we answer

The coconut-themed nursing bra was inspired by the message: "Your coconuts fuel your baby. Our coconuts fuel you." It's a playful collaboration with Fruit of the Loom designed to create conversations around caring for moms.

The coconut-themed nursing bra was inspired by the message: "Your coconuts fuel your baby. Our coconuts fuel you." It's a playful collaboration with Fruit of the Loom designed to create conversations around caring for moms.
No. While the campaign launches during Breastfeeding Awareness Month, it is intended to celebrate and support all moms and caregivers navigating life with a new baby.

No. While the campaign launches during Breastfeeding Awareness Month, it is intended to celebrate and support all moms and caregivers navigating life with a new baby.
Yes. Vita Coco is donating $30,000 to FAM+ to support efforts that advance equitable postpartum care.

Yes. Vita Coco is donating $30,000 to FAM+ to support efforts that advance equitable postpartum care.
The limited-edition Coconut Nursing Bra is available while supplies last through our New Moms Fuel landing page here.

The limited-edition Coconut Nursing Bra is available while supplies last through our New Moms Fuel landing page here.
The nursing bra is available in sizes S through 3XL.

The nursing bra is available in sizes S through 3XL.

No. The Coconut Nursing Bra is a limited-edition drop and will not be restocked once it sells out. We encourage you to keep an eye on Vita Coco's social channels for future collaborations and limited-edition releases.

No. The Coconut Nursing Bra is a limited-edition drop and will not be restocked once it sells out. We encourage you to keep an eye on Vita Coco's social channels for future collaborations and limited-edition releases.
Staying hydrated is important for everyone, and many new moms are looking for simple ways to stay refreshed while caring for a new baby. Vita Coco can be part of that routine as a refreshing beverage containing naturally occurring electrolytes and nutrients without artificial dyes or colors.

Staying hydrated is important for everyone, and many new moms are looking for simple ways to stay refreshed while caring for a new baby. Vita Coco can be part of that routine as a refreshing beverage containing naturally occurring electrolytes and nutrients without artificial dyes or colors.
Consumers with dietary or health questions should consult their healthcare professional. Product ingredients and nutrition information can be found on product packaging and our website.

Consumers with dietary or health questions should consult their healthcare professional. Product ingredients and nutrition information can be found on product packaging and our website.
We do not make claims that Vita Coco impacts breast milk production or supply. Consumers should consult a healthcare professional with questions about breastfeeding or nutrition.

We do not make claims that Vita Coco impacts breast milk production or supply. Consumers should consult a healthcare professional with questions about breastfeeding or nutrition.

Not What You Are Looking For?

Not What You Are Looking For?